Microsoft vs. Apple: The History of Computing (Infographic)
As Richard Nixon destroyed happiness with his war on drugs, the 1970’s saw the world’s first personal computers, inspiring five geeks to start a pair of companies which would go on to shape the future of computing as we know it.
In January of 1975 Bill Gates and Paul Allen called up Micro Instrumentation and Telemetry Systems claiming to have a working BASIC interpreter for the MITS Altair 8800 microcomputer. While that claim was entirely fictitious, it took Gates and Allen just two months to create the product they claimed to already have.
With the interpreter working flawlessly, MITS agreed to distribute the software under the name Altair BASIC. Microsoft was officially established just one month later, on April 4th, 1975. After launching their first Disk Operating System (DOS) in 1980 Microsoft quickly began to grow into one of the biggest names in personal computing.
Steve Jobs, Steve Wozniak and Ronald Wayne founded their company, Apple, on April 1st 1976, just short of one year after the inception of Microsoft. Unlike Microsoft, who chose to focus on operating systems for other people’s hardware, Apple began their business by selling bare-bones hand-built computer kits, named the Apple I.
After Wayne sold his shares of the company to the Steve’s for just $800, Apple incorporated on January 3rd, 1977. With the backing of Multi-millionaire Mike Markkula, Apple Computers Inc. had the funding it needed to develop the most advanced personal computer to date, the Apple II (launched on April 16th 1977).
With color graphics and an open architecture, the Apple II set the course for personal computing, beginning the battle for dominance of what soon proved to be one of the biggest un-tapped markets in history.
Click on the image below to see the full version.
With the launch of OSX Lion set for July 2011, more than a full year earlier than the scheduled release date of Windows 8 (the first entirely re-designed UI of a Windows OS since windows 95), it’s reasonable to assume the gap in stock pricing between the two companies will continue to grow for the foreseeable future.
There you have it, the history of computing as pertaining to the two biggest names in the game, in infographic form. Feel free to share this post with the world; just try to remember to drop a link, letting the world know where you found it. If you want to share it on your blog in one step, click on the “Embed this” link below the image above, and it will give you the HTML code you need.
UPDATE: After reading the slew of comments I’ve added a graph at the bottom detailing the two companies Market Cap. Unfortunately this information for the entire timeline (or by specific day) is seemingly unavailable. I’ve added the last 10 years, if I could have gotten more data I would have used it.
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[...] the graphic’s creator, Manolution: “In January of 1975 Bill Gates and Paul Allen called up Micro Instrumentation and Telemetry [...]
Please also try to take into account the number of products that the companies offer. Last check Apple had 70+, Microsoft had 700+. I think it’s important to look at all of the back office products and other solutions Microsoft sells instead of MP3 players, phones, and computers!
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I had to read the first sentence 4 times to get why the Nixon reference was in there… well I still don’t get it but I moved on…
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
[...] what is quite possibly the largest infographic we’ve ever witnessed, Manolution has chronicled the various peaks and troughs of the Apple Vs. Microsoft war that has raged for the [...]
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You left out some key info. Apple only has 924.75 million shares outstanding, MSFT has 8.43 BILLION. Its a little unfair to compare share price of these 2 companies as any indicator of how the companies are doing. Last year revenue: AAPL 65B MSFT 62B net profit AAPL 14B MSFT 18B.
AAPL has definitely pulled the turnaround of the century but they have just recently reached the heights that MSFT has been at almost since their inception.
If anything what your graph should show everybody is that the stock market is a ponzi scheme and nothing more than gambling. AAPL’s stock price will fall back down eventually after they inevitably lose their dominance in their hot markets and their stock will become stagnant like MSFT’s has been.
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[...] Manolution.com ha provato a mettere un po’ d’ordine nell’eterna lotta, creando un’infografica (che trovate subito dopo il break) a essa dedicata: si parte dal lontano 1984 per arrivare fino ai giorni nostri, attraversando i prodotti pubblicati da Microsoft e Apple e analizzando il valore delle due aziende sul mercato. [...]
Well this has to be the worst history lesson about these two rivals. Poor representation of the facts!!! and an obvious bias towards Apple.But thats why this author is a BLOGGER and not a real journalist!!!!!!!!!!!
Totally agree about the stock price – which is a much more dramatic story if you lay it out with the splits. Something else that makes a fascinating study is why Microsoft was so successful in the early days which was based on the battle with Borland, not Apple, and the rise of the bits and pieces that eventually became office. The lesson of those days is that it’s not enough to have an OS you have to have an eco system around it. Apple (and Google) has managed to change the rules so that “eco system” is now defined by gadgets and browsers not developers and office workers. Nice effort though.
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Uhh, your smartphone market share is absolutely incredibly wrong.
http://news.cnet.com/8301-13579_3-20026975-37.html
You failed to mention that Apple nearly went bankrupt and Microsoft bought some percentage to help them out. Bill Gates did this solely to keep Apple as a comepetitor and to introduce IE on mac.
After Microsoft helped Apple out of the crisis, Steve Jobs went in front of his disciples and announced that Apple will now support IE. Although the crowd went crazy, Steve jobs praised Microsoft saying its not a bad thing, because it gave you the choice.
After seeing Steve Jobs back then, comparing how he is now, I have to say he has become what he fought against. He is now the tyran and not Microsoft.
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Bill Gates Rulez Teh World!
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Here is a simple test. I’ll take 10,000 shares of 1986 Microsoft stock and you take 10,000 shares of 1986 Apple stock and the loser pays the difference.
There is a great saying, “Never believe statistics unless you falsified them yourself” This is a shining example. Stay with your hype and delusions, I’ll take the money, thank you.
The douche-ness of your name is validated through the ignorance of your comment. #justsaying
[...] [...]
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
[...] infographic was created by Manolution and brought to our attention by Paul Lamkin of Pocket-Lint and to say it’s comprehensive is [...]
Which Apple Store are you referring to in ’97? The Apple Store (retail locations) debuted in 2001.
That mention is referring to the online “apple store”, not an apple retail location.
Most biased info graphic ever…
No mention of the announced Windows 8…
You have the wrong logo for Windows Server 2003…
No mention of the bail out of Microsoft of Apple…
No mention that Office 2010 is the most popular office product ever…
No mention of Microsoft buying Hotmail…. or Skype…
No mention of the Xbox 360 Slimt refresh… or Kinect…
No mention of Windows Phone!!!!
Alan,
Please take a deep breath, and calm down. The windows phone is mentioned, I know this because I own one (bought on the day it came out). If I was trying to be biased it would have been towards Microsoft, since I’ve long been a fan, and likely always will be. I’m sorry this graphic seems to have upset you so greatly.
What does the bailout have to do with which company is more innovative? As far as the (ahem!) ‘Windoze’ phone, what’s their market share – NOW?
Continuing with this phone, Nokia – now being run by a former M’soft drone, who I’m willing to bet, will be gone – SOON, for what looks to be one of the BIGGEST business blunders of this decade – launched a (visually) nice phone a week ago – that DOESN’T run Windows. Then, a day or so later Elop says, we’re not gonna continue down THAT road (so, who’d BUY it?!?), and proceeds to ‘secretly’ pull out this BRICK-looking thing running Windows.
Point of all of this is, businesses, like living organisms have ups & downs. M’soft DID get itself on a lot of computers, but that HAPPENED, and DOESN’T portend it’s future, creativity.
P.S.
Also: what does M’soft buying another company supposed to mean?
They buy these companies to ‘imcorporate’ the business into theirs. In simple English: let THEM do the hard work. We’ll just make it work with our software.
Here’s another company M’soft bought: WEBTV.
Yeah, I know – now it’s MSN TV……?
And, how well is THAT going……?!??
I was a little taken aback by Mr. Burchill’s seemingly blind love of M’soft – holes, flaws and all.
Well, yeah – I just did a little ‘looky-loo’ at him (Google, Al, sorry, not the ‘leader ? Bing?), and sw that he’s a self-professed (hate this term) ‘fan-boy (though, a little long in the tooth…).
Hey, if people wanna root for something, let ‘em.
People are gonna think ‘comfort’ means ‘best,’ and, no matter how much you try to nudge them, they’re gonna stick to their misguided beliefs.
I’ll be clear when I say that I’ve (only) owned Macs since ’84 – and NEVER had a virus, worm…EVER.
Apple has, in Steve Jobs something VERY rare: a person who has business AND creativity a
AND a …intuitiveness.
That’s 3 qualities that, to be found In three people in three POSITIONS would be good. But, to be combined in ONE?!?!
I can’t predict what WILL happen whe. The time comes to find out, but -as I said in another post, businesses like other living organisms, have ups and downs, and nothing is forever. People’s tastes, needs, styles change.
One thing I CAN say (in regard to M’soft, Mr. B.) is, M’soft is SO monolithic in it’s vision, and has been, that trying to turn it, in a fast changing world like today is akn to tur I g the TITANIC after the iceberg had been sighted.
Windows/PC’s are the equivalent of FORD/Model T. They WERE the most ‘popular (doesn’t mean best!) – but, it ISN’T anymore. Personal computers are losing market share.
(only) time will tell.
P.S. I’m outside, while writing this. I’m NOT on a M’soft ‘touch,’ or any other UI device. Take ONE guess on what I’m typing on…
i agree with the author’s plea for calm…although I have to admit, I totally forgot about the bailout. That was a pretty big deal. Not sure Microsoft really got as much out of that as Apple did.
Okay, not bailout. Investment.
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Smartphone OS marketshare: 26% Windows and 7% iOS? Are you sure that’s not an error? What is your source for that?
Nope, that is clearly an error. Thanks for pointing it out, it will be fixed promptly.
In regards to smartphone market share Nielsen has iOS at 26% and Windows at 9% for US market. For worldwide market IDC (which is not an apple friendly company) shows Windows at 5.5% and iOS at 15.7%
Beautiful graphics though.
[...] chronicling every major turn in the rivalry would be a massive undertaking. Luckily for us, Manolution was up to the challenge.Click for a Larger Image(See also: Microsoft Founded on Lies and Malice, Says Paul Allen and Steve [...]
[...] neat infographic, designed by Manolution’s Sean Lind, recounts the epic struggle between Microsoft and Apple, starting in 1984 and continuing up to the [...]
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[...] neat infographic, designed by Manolution’s Sean Lind, recounts the epic struggle between Microsoft and Apple, starting in 1984 and continuing up to the [...]
Colours on that pie chart are really hard to match up to the legend.
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Uh…. Everyone else’s writing in English, here…
Could you translate it, before poring on an English language board?
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OS/2 was not a Microsoft product!!! (it was IBM)
It was built as a joint venture between Microsoft and IBM. They worked together until 1990, when Microsoft started to dominate the market and focus on windows 3.
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You should also change your pie chart to be Windows Marketshare vs. OSX marketshare, or else break out every version of OSX like you do windows.
also, as others have said, you don’t have stock splits listed.
LAMO!
It’s incorrect such shares prices – Microsoft has many shares splits before dotcom crisis 2000.
http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls
7 splits – 2 to 1
2 splits – 3 to 1
total 288 times
Post-split
Closing Stock Price
(closing price adjusted for all stock splits)
13-Mar-1986 – $0.097
Now – $24
Feel the difference
Price grew 2400 times !!! since 1986
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You have some typos/grammar/spelling errors in your graph. Might want to fix them.
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
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[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
> Microsoft’s stocks continue to trade at or below their first ever public value of $27.50 (at closing on 3/13/1986).
Like the previous poster says, price is a meaningless and misleading measure. And even then, you didn’t use split adjusted prices–MSFT traded at about 10 cents on 3/13/1986–ie, it’s grown > 25,000% since then. Apple was trading around $3.25 on the same date, reflecting a growth in price of only 10,000% during the same period. So in that respects your conclusion was completely wrong–since 3/13/1986 MSFT has returned more than 2.5x AAPL… and that doesn’t even take into account MSFT’s dividends).
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
Douglas Adams summed it best, when he said: “The Macintosh may only have 5 % of the market, but it is clearly the top 5 %.”
You should change the stock price to market capitalization (unless implicit adjustments have been made). The stock price alone is meaningless, comparing across companies.
i had the exact same reaction when i looked at this, couldn’t agree more – stock price on its own is a meaningless number. market cap is a far better comparison.
Adjust the stock price for splits, at least.
Hey Miles,
I actually agree, and wanted to use Market Cap, but I can only use the data I have, and I have yet to find a complete list of historical market cap figures by day. If you can point me to one I’ll gladly update the image to use those.
Use market cap by month history. The share price is absolutely worthless and decreased the authenticity of the article. Just use market cap by month. http://ycharts.com/companies/AAPL/market_cap http://ycharts.com/companies/MSFT/market_cap
You used misleading information intentionally because you were too lazy to find (or calculate) data that is meaningful?
Al, If you can find the market cap information for the entire timeline by day, I’ll gladly update the image. I used the only data publicly available, and never misrepresented it, each item is the day’s closing stock value. This is the data I was able go grab and use, I’m sorry if it didn’t meet up to your standards. If you build a better infographic which does meet up to your standards, I’ll be happy to link to it.
Your defense of laziness and incompetence is impressive.
Yahoo finance will give you the daily share values (and a column that says adj value which gives you the relative value compared to today – Microsoft’s starts at $0.08). If you have the market cap for a given day, you can calculate the number of shares there must have been at that point in time. Someone else has already given a link to the location of split dates and you can then calculate the number of shares that must have existed on any given day. Market Capitilisation = number of shares x share price. Redraw graph. Job done.
I agree, at the very least it should adjust for splits. As far as I am aware Apple stock has only split 2-3 times and I believe that shortly after Jobs took over he (Jobs) commented that Apple stocks would no longer be split. I believe that Microsoft has had around 10-12 splits since going public. I would be much more interested in seeing market cap, but at least the splits, otherwise it simply doesn’t matter.
http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1308859200000&chddm=492660&chls=IntervalBasedLine&cmpto=NASDAQ:AAPL&cmptdms=0&q=NASDAQ:MSFT&ntsp=0&fct=big
Then click on all for the timeframe.
Microsoft has had nine splits. All the details and split-adjusted prices can be found at http://www.microsoft.com/investor/Stock/StockSplit/default.aspx .
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
Good chart, but OS/2 was an IBM product, not a Microsoft one.
Sorry Fred, but OS/2 was actually jointly developed by Microsoft and IBM. Microsoft eventually focused on developing Windows and IBM carried on by themselves. If you know the history, Microsoft actually licensed DOS to IBM originally rather than sold them the product. This is one of the major reasons Microsoft was able to sell to PC Compatible manufacturers, ie Compaq and others.
To be clear, Microsoft actually bought DOS and then licencedi it to IBM.
Actually, the DOS purchased by Microsoft would not run on the IBM. It was originally written to run with the S-100 bus. Microsoft had to rewrite it and then licensed the new software to IBM. The original developer of DOS, Tim Patterson, worked for Microsoft helping to rewrite it for the IBM PC.
OS/2 began as a joint project between Microsoft and IBM, but Microsoft dropped out of the deal; therefore OS/2 was an IBM product when offered to the public.
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
[...] Lind at Manolution has posted an incredible infographic highlighting the battle between Microsoft and Apple throughout the history of computing. The chart [...]
Microsoft is best .
That statement is a very clear indication you dont know what your talking about
lol
I think you meant “you don’t know what you’re talking about” (go google your verses you’re)
‘M’soft is …best…’.
Right.
They do one thing ‘best.’
It’s not innovate nor create. It’s copy, buy. They push things out the door, functioning just enough, that needs endless patches.
In the late 90′s, Apple ran a great ad. It was multi-page.
The first few pages said things like; ‘Windows does (fill in the blank).’
The last page said: ‘Apple (it was System 8.5 or 9 at the time) DID that several years EARLIER.’
Just because your used to something, doesn’t mean it’s the ‘best.’ I don’t want to write a novel about how poor M’soft’s software is, so, I’ll just ask you: did you have to sit there and endlessly try to configure your printer, wirelss connection, etc? ‘Missing driver?’
Figures?
Clearly you have not seen iOS 5.
The answer to that is no I don`t but my friend uses apple and he does!
Does Apple have a spelling and grammar check? Apparently not. Microsoft has it though.
Alright – so, I didn’t know what an Infographic was until I looked at yours – but, nicely done! I particularly like the historical stock price graph at the bottom!!
That stock price is totally biased… it does NOT take into accoun the fact that Microsoft stocks have split MANY times over…. Market cap would be far more accurate…
I concur.
Alan is absolutely correct.
In the article, the statement “Despite maintaining dominance of the OS market for over three decades, Microsoft’s stocks continue to trade at or below their first ever public value of $27.50.” is ABSOLUTELY deceiving and highlights a lack of knowledge in the share market.
Microsoft has split NINE times since going public. The stock split 2-for-1 on September 18, 1987, April 12, 1990, May 20, 1994, December 6, 1996, February 20, 1998, March 26, 1999, and February 14, 2003. The stock also had two 3-for-2 splits on June 26, 1991 and June 12, 1992.
I sought out the original source of this infographic, and came here JUST to post that same comment. The creator apparently does not understand what “split-adjusted stock value” means, or else he would have used it. It taints an otherwise very cool work of historical art.